about AMBA
Our Vision + Mission
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The Vision
Since 2019, we have been making strides in the fashion industry, and we have no plans to slow down. At AMBA, we specialize in handmade and made-to-order items that embody a fast-paced, forward-thinking, and fashion-focused vision. Each of our products is a reflection of these principles.
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The Mission
At AMBA Couture, we aim to change the way people think about fashion. Our mission is to inspire creativity and individuality, while also taking a stance against the fast fashion industry. We believe that fashion can be sustainable and beautiful, and we're working to make that a reality.
Through Our Looking Glass
AJ begins her fashion journey at Hull College Fashion Design when she is just 16, acquiring essential design techniques and insights into fashion history that will serve as the foundation for her future accomplishments in couture.
On September 16th, fuelled by her dedication, AMBA Couture is officially launched, initially featuring graphic tees and crop tops, which remain available to this day!
Currently, we have evolved into a fully enhanced online store, now offering more customizable options in addition to ready-to-wear items. Our growth continues, and we are making significant strides, all thanks to YOU!
Our History
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AMBA Couture was born in the vibrant city of Hull, UK, a place stuffed with both history and innovation. Nestled in the East Riding of Yorkshire, Hull's rich maritime heritage and huge artistic scene form the perfect backdrop for the inception of our fashion brand.
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Not only are we deeply inspired by the city, but we are also undeniably influenced by the colourful and captivating tapestry of our designers' Thai culture, which infuses our creations with a distinctive and exotic flair.
Our Brand Goals
Our mission is to blend creativity with sustainability, ensuring that every piece not only looks good but also does good for the environment. By leveraging cutting-edge technology and innovative materials, we strive to reduce our carbon footprint and promote ethical production practices.
By prioritizing transparency in our supply chain and collaborating with partners who share our values, we aim to set new standards in responsible fashion. Our focus is on creating timeless pieces that transcend trends, ensuring longevity and a reduced environmental impact.
By championing sustainable practices and innovative designs, I hope to inspire others to embrace eco-friendly fashion choices. Through hard work and dedication, I aim to create a brand that not only resonates with style-conscious individuals but also contributes positively to the planet.
Our Collections
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STREETWEAR
Explore all the streetwear within AMBA. Uncover a wide range of stylish...
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Accessories
all the accessories your outfit needs right now.
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The Hidden Garden.
Unlock our most exclusive collections in the AMBA archive, the most rare...
This isn't goodbye.
